Man holding an Ipad in a warehouse.
warehouse worker using ipad application

IDEA unites experts
and distributes data
through automation

We are the business automation and
product content experts of the
electrical industry & beyond.


IDEA’s impact is significant and growing. We’ve had continued success
in the electrical industry, and the numbers bear us out.

But it’s not just about facts and figure. Each number represents thousands of satisfied
customers and thriving businesses. Will you be the next success story?

2.5 M+

SKUs are in the IDEA Connector


Manufacturer brands represented


of the top 20 Distributors on Electrical Wholesaling’s “Top 200” list use IDEA Connector?


Distributor locations served, who jointly represent 90% of the total $ volume of NAED members


Generated in profit for every $10 million in purchase order sales due to the help of the IDEA Connector?


IDEA Connector logo

IDEA Connector is a cloud-based platform
that enables distributors to securely access
accurate and timely product and pricing
data directly from manufacturers.

Learn More

IDEA Exchange logo

The IDEA Exchange is an electronic data exchange
(EDI) that enables you to exchange eBusiness
documents such as purchase orders, invoices,
and advance ship notices with your suppliers and
customers faster, easier, and more securely than
traditional Value-Added Networks (VANs)
or paper-based methods.

Learn More