Guest posting is one of the most popular ways to improve search engine rankings. However, anyone who’s ever attempted guest posting knows that it’s not an easy process. One obvious challenge is consistently creating new and engaging content.
Monetizing Your Blog In the Midst of Tough Times
Halfway through 2020 and yet, it has been throwing serious blows on us: physical and social, emotional, and most especially on the financial. A lot of jobs have been affected and we are altogether affected in one way or another. While several events that had been happening simultaneously and as beings with needs, we have […]
3 Unique Ways You Can Use A/B Testing In Your Blog Marketing Strategy
Before jumping into 3 ways you can use A/B testing in your blog’s marketing strategy, I want to quickly address what A/B testing is and why it is so useful. You can think of A/B as an experiment to increase your conversion rate. It is a proven way of testing a hypothesis. At its most […]
Where Can I Find Great Images For My Blog?
A blogger is, in essence, a content creator. And in an era where people’s attention span has gotten shorter, it is important for your content to be visually attractive. In a sea of blogs, your visuals are your “advertisement”; they will make you stand out. Where can you find great images for your blog? Here […]
Is Blogging a Real Job?
Is blogging a real job? This is a question many people ask. For me — coming from years of working as a professional journalist — I knew that a paradigm shift was necessary, but I wasn’t quite sure how. I look at the OG (original) bloggers from the time journalists would laugh about bloggers, and […]
How to Rewrite News Articles
Writing a “new” piece from an already published piece (especially from reputable news websites) is a dilemma that may plague a lot of bloggers and writers today. Because — as much as we all want to go out there and get the story and details first hand — sometimes, it’s just not possible. Here’s how […]
The Anatomy of a Great WordPress Landing Page Design
There’s a lot to sink your teeth into when talking about a WordPress landing page design. It has lots of moving parts that you need to control and monitor on the page to help increase your conversions. The good news is that WordPress, unlike other CMSs, allows you to create these types of pages with […]
What Do I Need to Keep in Mind When Designing a Logo?
The logo is an integral part of a business identity, whether the business is a sole proprietorship, a partnership, or a corporation. Your logo represents you, your story, and your service. How you design it may make you memorable — or forgettable. And of course, we don’t just want to be remembered: we want to […]
Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?
Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]
Where Can I Learn How To Blog (Like a Pro) For Free?
No doubt about it– blogging is a necessary digital marketing skill. Whether you’re in it because you have your own growing ecommerce operation, YouTube channel, niche website/affiliate marketing project, or online content marketing job, having a blog is a great way to connect with your readers and your clients. If you’re looking to finally step […]
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